Lead with Transparency

• Managed, supported, and cultivated teams of Designers, Art Directors, and Technical Artists while prioritizing team well-being.

• Collaborated closely with Product, Engineering, User Research, Data Science, and Design teams to establish product-led growth strategies.

• Inspired buy-in to influence the product roadmap, resolved conflicts, and drove project progress through consensus-building.

• Led reorganization, redefining job functions and expectations for diverse roles at all levels, ensuring a streamlined and effective organizational structure for both individual contributors and managers.

• Implemented agile transformations, guiding teams through ambiguity and facilitating retraining and staff reorganization when necessary.

• Strategically recruited, interviewed, and hired to address staffing gaps for long-term success.

• Aligned individuals' strengths with company goals, promoting top performers, and addressed poor performance with empathy.

• Developed high-performing team members and managed out low-performing individuals.

• Cultivated a culture of transparency and positivity, enhancing team dynamics and fostering employee loyalty and engagement.

Lead with Efficiency

• Managed an entire product lifecycle from concept to release.

• Defined the creative vision, established OKRs, and created project roadmaps.

• Scoped projects, identified deliverables, dependencies, and roadmaps across multiple product initiatives.

• Enhanced and streamlined cross-functional decision-making processes to drive speed and impact.

• Introduced an iterative approach, encouraging the team to continuously test, learn, and course correct.

• Provided strategic clarity on highly ambiguous projects.

• Oversaw the design process from concept to execution, ensuring product quality and success.

• Collaborated horizontally across different Orgs, influencing cross-Org stakeholders to develop a shared vision for projects.

• Developed, optimized, and improved design processes to increase efficiency.

• Partnered with producers and TPMs on resource allocation and budget development.

• Effectively managed multiple vendor relationships.

Lead with Effectiveness

• Drove creative strategy, prototyped, and built MVPs to achieve Product-Market Fit, reaching billions of potential users.

• Defined immersive AI strategy with stakeholders, ensuring alignment among leadership.

• Simplified complex narratives and technical details into a concise plan and presentation to gain leadership buy-in. Cultivated relationships with product and engineering teams.

• Developed Value Proposition documents to assist ENG in prioritizing resources.

• Provided tooling feedback while ENG wrote new APIs to ensure product success.

• Collaborated with cross-functional teams on A/B testing.

• Launched successful 0 -> 1 products to the consumer public by validating new tools and technologies.

• Patented newly unlocked technologies, created official templates, and shared them with the creator community to drive growth.

• Shaped product cycles, sharing knowledge of cutting-edge AI technology and advertising products to achieve scalability.

• Created Northstar visions to inform near-future and long-term product directions.

Lead with Clarity

• Ensured designs were accessible and inclusive. Collaborated with Data and UXR teams to develop and test hypotheses about user behavior, design improvements, and product enhancements.

• Collaborated closely with UXR to ground design decisions in a deep understanding of user needs and pain points.

• Worked closely with Data Scientists to incorporate user data and analytics into the design process. Used data to validate design hypotheses and drive iterative improvements.

• Spearheaded cross-functional brainstorming sessions, generating concept mockups for research to develop fresh MVP product experiences.

• Established feedback loops connecting design, user research, and data analysis, fostering continuous improvement.

• Planned, executed, and analyzed A/B tests and experiments in partnership with both teams to optimize user experiences and product performance.

• Guided creative strategic decision-making by interpreting data-driven results and aligning data with goal setting and future planning.

• Ensured that design priorities harmonized with the broader product roadmap, integrating insights from both user research findings and data-driven analyses.